Energize Growth Now. The Marketing Guide To A Wealthy Company
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients
In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning
Instead, they’re about creating a compelling vision of the future, winning clients' hearts and minds, and defining the «wealth quotient» in a holistic way
Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process
Since 2001, wealth has taken on a whole new meaning
Successful growth and exit planning aren’t about maximizing revenues or launching Internet marketing campaigns
This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.